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	<title>mo-c blog &#187; TVC</title>
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	<link>http://blog.mo-c.com</link>
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		<title>powerbeats</title>
		<link>http://blog.mo-c.com/2010/10/powerbeats/</link>
		<comments>http://blog.mo-c.com/2010/10/powerbeats/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 10:20:14 +0000</pubDate>
		<dc:creator>mo-c</dc:creator>
				<category><![CDATA[TVC]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://blog.mo-c.com/?p=739</guid>
		<description><![CDATA[對於需要各種motivation才肯做運動的我來說， 這是繼 nike+ 之後令我非常有衝動立即走到街上去盡情跑的新發明。 powerbeats by dr. dre 另外籍得留意的是，整個 marketing 的 online campaign 都做得非常出色。 簡潔的網頁，配以一段看似十分無聊卻又大cast且用心拍攝的 viral video， 令人留下深刻印象。 香港何時有售！？]]></description>
			<content:encoded><![CDATA[<p>對於需要各種motivation才肯做運動的我來說，<br />
這是繼 nike+ 之後令我非常有衝動立即走到街上去盡情跑的新發明。</p>
<p><a rel="attachment wp-att-740" href="http://blog.mo-c.com/2010/10/powerbeats/pb3/"><img class="alignnone size-full wp-image-740" title="powerbeats" src="http://blog.mo-c.com/wp-content/uploads/2010/10/pb3.jpg" alt="powerbeats" width="500" height="806" /></a><br />
<a href="http://www.powerbeatsbydrdre.com/" target="_blank">powerbeats by dr. dre</a></p>
<p><a rel="attachment wp-att-741" href="http://blog.mo-c.com/2010/10/powerbeats/pb2/"><img title="website" src="http://blog.mo-c.com/wp-content/uploads/2010/10/pb2.jpg" alt="website" width="500" height="293" /></a></p>
<p>另外籍得留意的是，整個 marketing 的 online campaign 都做得非常出色。<br />
簡潔的網頁，配以一段看似十分無聊卻又大cast且用心拍攝的 viral video，<br />
令人留下深刻印象。</p>
<p><a rel="attachment wp-att-742" href="http://blog.mo-c.com/2010/10/powerbeats/pb1/"><img class="alignnone size-full wp-image-742" title="viral" src="http://blog.mo-c.com/wp-content/uploads/2010/10/pb1.jpg" alt="viral" width="500" height="371" /></a></p>
<p>香港何時有售！？</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YAMANYAMO Co. Ltd.</title>
		<link>http://blog.mo-c.com/2010/07/yamanyamo-co-ltd/</link>
		<comments>http://blog.mo-c.com/2010/07/yamanyamo-co-ltd/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 15:48:19 +0000</pubDate>
		<dc:creator>mo-c</dc:creator>
				<category><![CDATA[MV]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[mo-c directing]]></category>
		<category><![CDATA[yamanyamo]]></category>

		<guid isPermaLink="false">http://blog.mo-c.com/?p=656</guid>
		<description><![CDATA[Hello World. We are YAMANYAMO. Nice to meet you.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">Hello World. We are YAMANYAMO.</p>
<p style="text-align: center;"><a href="http://yamanyamo.com/" target="_blank"><img class="alignnone" title="YAMANYAMO Co. Ltd." src="http://yamanyamo.com/img/ymym300x300.jpg" alt="YAMANYAMO Co. Ltd." width="300" height="300" /></a></p>
<p style="text-align: center;">Nice to meet you.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>director reel summer 2009</title>
		<link>http://blog.mo-c.com/2009/07/director-reel-summer-2009/</link>
		<comments>http://blog.mo-c.com/2009/07/director-reel-summer-2009/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 22:10:49 +0000</pubDate>
		<dc:creator>mo-c</dc:creator>
				<category><![CDATA[MV]]></category>
		<category><![CDATA[TVC]]></category>
		<category><![CDATA[mo-c directing]]></category>
		<category><![CDATA[Janine]]></category>
		<category><![CDATA[JUNO]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[SILLYTHING]]></category>

		<guid isPermaLink="false">http://blog.mo-c.com/?p=298</guid>
		<description><![CDATA[Finally I got the time to update my showreel.]]></description>
			<content:encoded><![CDATA[<p>Finally I got the time to update my showreel.</p>
<p><object width="500" height="400"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5511967&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=5511967&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="400"></embed></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Midnight &amp; McDonald&#8217;s</title>
		<link>http://blog.mo-c.com/2009/01/midnight-mcdonalds/</link>
		<comments>http://blog.mo-c.com/2009/01/midnight-mcdonalds/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 18:38:05 +0000</pubDate>
		<dc:creator>mo-c</dc:creator>
				<category><![CDATA[TVC]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[mo-c directing]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[ivan OFFTHEHABIT]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[mo-c]]></category>
		<category><![CDATA[Pixel Toy]]></category>
		<category><![CDATA[SILLYTHING]]></category>
		<category><![CDATA[何山]]></category>

		<guid isPermaLink="false">http://blog.mo-c.com/?p=256</guid>
		<description><![CDATA[時間是一月初的某夜 3am， 我們 Sillything Visuals team的各人為了09年度全新的24小時McDonald’s TVC 工作至夜深。 為了紓緩一下緊張的情緒， 大家騎著單車在深夜的小西灣覓食。 . 24小時的 McDonald’s 果然是非常方便及美味的選擇！ . 及後我們再到附近一帶四處遊歷。 . Mid night in Chai Wan from mo-c on Vimeo. . 輕鬆過後我們繼續日以繼夜不眠不休地，完成了今次的作品。 . McDonald&#8217;s 24 hours 2009 from mo-c on Vimeo. . 今年我們以另一種 visual style 去呈現多姿多彩的 McDonld’s night， 加上 Pixel Toy 的何山為今次 campaign 特別打做的 Mac Tonight dance beat version， [...]]]></description>
			<content:encoded><![CDATA[<p>時間是一月初的某夜 3am，<br />
我們 <a href="http://blog.think-silly.com/sillything_visuals/" target="_blank">Sillything Visuals</a> team的各人為了09年度全新的24小時McDonald’s TVC 工作至夜深。<br />
為了紓緩一下緊張的情緒，<br />
大家騎著單車在深夜的小西灣覓食。<br />
.<br />
<a title="bike_mcd.jpg" href="http://blog.think-silly.com/sillything_visuals/wp-content/bike_mcd.jpg"><img class="alignnone" src="http://blog.think-silly.com/sillything_visuals/wp-content/bike_mcd.jpg" alt="bike_mcd.jpg" width="500" height="375" /></a><br />
24小時的 McDonald’s 果然是非常方便及美味的選擇！<br />
.<br />
及後我們再到附近一帶四處遊歷。<br />
.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2721440&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=2721440&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://vimeo.com/2721440">Mid night in Chai Wan</a> from <a href="http://vimeo.com/user1053986">mo-c</a> on <a href="http://vimeo.com">Vimeo</a>.<br />
.<br />
輕鬆過後我們繼續日以繼夜不眠不休地，完成了今次的作品。<br />
.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="266" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2811262&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="266" src="http://vimeo.com/moogaloop.swf?clip_id=2811262&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://vimeo.com/2811262">McDonald&#8217;s 24 hours 2009</a> from <a href="http://vimeo.com/user1053986">mo-c</a> on <a href="http://vimeo.com">Vimeo</a>.<br />
.<br />
今年我們以另一種 visual style 去呈現多姿多彩的 McDonld’s night，<br />
加上 Pixel Toy 的何山為今次 campaign 特別打做的 Mac Tonight dance beat version，<br />
成為了2009年全新24小時麥當勞的 TVC。<br />
.<br />
希望大家可以感受一下歡樂的氣氛！</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Bruce Lee Ping Pong</title>
		<link>http://blog.mo-c.com/2008/11/bruce-lee-ping-pong/</link>
		<comments>http://blog.mo-c.com/2008/11/bruce-lee-ping-pong/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 09:12:15 +0000</pubDate>
		<dc:creator>mo-c</dc:creator>
				<category><![CDATA[TVC]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Bruce Lee]]></category>
		<category><![CDATA[Nokia]]></category>

		<guid isPermaLink="false">http://blog.mo-c.com/?p=213</guid>
		<description><![CDATA[傳說中的闇黑乒乓對決&#8230;. . . 雖然地球上出現過不少以李小龍作為 promotional icon 的 campaign， 但 Nokia 這次製作的 Promotional Video 卻依然可以帶來不少衝擊。 Nokia N96]]></description>
			<content:encoded><![CDATA[<p>傳說中的闇黑乒乓對決&#8230;.<br />
.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/DpJAxqD6jiY&amp;hl=zh_TW&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/DpJAxqD6jiY&amp;hl=zh_TW&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
.<br />
雖然地球上出現過不少以李小龍作為 promotional icon 的 campaign，<br />
但 Nokia 這次製作的 Promotional Video 卻依然可以帶來不少衝擊。<br />
<a href="http://www.nokia-lee.com.cn/" target="_blank"> Nokia N96</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NIKE FOOTBALL by David Fincher</title>
		<link>http://blog.mo-c.com/2008/10/nike-football-by-david-fincher/</link>
		<comments>http://blog.mo-c.com/2008/10/nike-football-by-david-fincher/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 21:06:13 +0000</pubDate>
		<dc:creator>mo-c</dc:creator>
				<category><![CDATA[TVC]]></category>
		<category><![CDATA[David Fincher]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://blog.mo-c.com/?p=177</guid>
		<description><![CDATA[由出生的一刻已注定了相遇的宿敵&#8230; 非常之男性化的浪漫。 . N1]]></description>
			<content:encoded><![CDATA[<div>由出生的一刻已注定了相遇的宿敵&#8230;<br />
非常之男性化的浪漫。</div>
<div>.</div>
<div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="420" height="339" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.dailymotion.com/swf/k5jJqkIm50NiFYNWLk" /><embed type="application/x-shockwave-flash" width="420" height="339" src="http://www.dailymotion.com/swf/k5jJqkIm50NiFYNWLk" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<strong><a href="http://www.dailymotion.com/swf/k5jJqkIm50NiFYNWLk">N1</a></strong><em><br />
</em></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ambition</title>
		<link>http://blog.mo-c.com/2008/08/ambition/</link>
		<comments>http://blog.mo-c.com/2008/08/ambition/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 16:34:11 +0000</pubDate>
		<dc:creator>mo-c</dc:creator>
				<category><![CDATA[TVC]]></category>
		<category><![CDATA[Mercedes-Benz]]></category>

		<guid isPermaLink="false">http://blog.mo-c.com/?p=24</guid>
		<description><![CDATA[DP ( Director of Photography) 獨到的眼光，加上果斷的剪接手法， 以及那神秘而帶點破壞性的背境音樂， 令我愛上了這條片深沉內省的氣氛。   當中那數個狼狗出現的鏡頭， 令人想起了 Jack London 的小說。   I am Mercedes-Benz: Ambition from Mercedes-Benz UK on Vimeo.]]></description>
			<content:encoded><![CDATA[<p>DP ( Director of Photography) 獨到的眼光，加上果斷的剪接手法，</p>
<p>以及那神秘而帶點破壞性的背境音樂，</p>
<p>令我愛上了這條片深沉內省的氣氛。</p>
<p> </p>
<p>當中那數個狼狗出現的鏡頭，</p>
<p>令人想起了 Jack London 的小說。</p>
<p> </p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.vimeo.com/moogaloop.swf?clip_id=1463999&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.vimeo.com/moogaloop.swf?clip_id=1463999&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://www.vimeo.com/1463999?pg=embed&amp;sec=1463999">I am Mercedes-Benz: Ambition</a> from <a href="http://www.vimeo.com/mercedesbenz?pg=embed&amp;sec=1463999">Mercedes-Benz UK</a> on <a href="http://vimeo.com?pg=embed&amp;sec=1463999">Vimeo</a>.</p>
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